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Natura Names Baker EVP of U.S. Sales
November 30,
2010 by in UnCategorized 
By Home Furnishings Business in Bedding on December 1, 2010
Dan Baker has been named executive vice president of U.S. sales for mattress supplier Natura World.
In the past year Dans territories have achieved exceptional growth during a particularly challenging economic climate, said Ralph Rossdeutscher, president and CEO of
Natura World. Dan has demonstrated an ability to exceed expectation despite difficulties. Were very excited about the future with Dan leading U.S. sales
Baker has a 15-year history in the mattress and bedding industry, having served as executive vice president for
Spring Air, southwestern vice president for
International Bedding Corp., and as a pioneer in the emergent specialty sleep category of gel bedding technologies.
Baker oversees all aspects of Natura Worlds U.S. Sales initiatives and will continue to lead both Gel Solutions and NexGel. With sound knowledge of all aspects of the industry from operations and logistics to sales and marketing, Dans experience will strengthen Natura's position in the marketplace.
Dan is driven to providing sleep solutions that promote a healthier, more abundant lifestyle," said Rossdeutscher. It aligns him perfectly with the Natura mandate and makes him an outstanding asset to Natura World.